Sir Richard Branson, founder of Virgin Group
Business is at its best when it is a force for good, creating a positive impact in the communities where it operates. Nearly every business has had to pivot in the face of the pandemic, but I have been impressed to hear how Ayesha Pakravan turned The Plattery, her gourmet catering business, into a free meal delivery service called Vital Meals for people who were isolating and vulnerable.
When the service began in March, Ayesha was delivering about 10 meals a day. It is brilliant to see how the project has evolved. The team has now delivered more than 15,000 free, nutritious meals to people in need — including the elderly, the high-risk, the homeless, NHS staff